Our Privacy Policy describes the information we gather and retain and the purpose behind those activities. This policy may be updated from time to time, so you should revisit if you wish to be aware of any changes.

Terms: 'We' refers to Pub Patron. 'You' and 'the visitor' refer to those visiting the Pub Patron website. 'Third-party services' includes though is not limited to: advertisers, pubs, breweries, and marketing associates.

Information Gathered from Visitors

Pub Patron respects your privacy. As part of our commitment to privacy, we strive to only store the minimum required data to provide and improve our service, and where possible - we anonymise our collected datasets.

In common with other websites, log files are stored on our web server saving details such as your IP address, browser type, the referring page and time of visit.

Cookies and local storage may be used to remember your preferences when interacting with our website.

Cookies are small digital signature files that are stored by your browser, local storage is also isolated within your browser. These mechanisms allow your preferences to be recorded when visiting Pub Patron. They may be used to track your return visits to the website.

A subset of this technical information, in an anonymised manner, may be shared with third-party advertisers that work closely with Pub Patron.

If you elect to make contact via a contact form or email; your name, email address, and other information related to your query will be stored on our email servers and clients.

Any personal information sent to us via contact form or email will not be shared with third-party advertisers.

If you opt to use our Find a Pub technology, we may record the location and personalisation details that you supply in an anonymised manner. We do this to tailor the results to your chosen criteria and to help us understand how to better serve you and promote independent pubs.

We may share anonymised statistics related to our Find a Pub technology with third-parties, such as independent pubs, breweries, and advertisers.

How the Information is Used

The information provided is used to enhance your experience when using Pub Patron, to display personalised content, e.g., switching between light and dark themes, and ensure advertising is directed to the intended audience.

If you elect to contact us via a contact form or email:

• Your email addresses will not be sold, rented or leased to 3rd parties,
• Email may be sent to you to respond to your query and offer related services.
• You may ask us to remove you from our contacts database.

Plausible Analytics

Plausible Analytics is used on Pub Patron to better understand and improve the experience of visitors, both in terms of the technical experience and the content available.

Plausible Analytics is a GDPR-friendly analytics tool that does not set any cookies and does not store information in your browser. Unlike some competing analytical tools, Plausible does not track your journey across multiple sites.

Plausible Analytics collects the following information, amongst others, for the purpose described above:

• The date and time of your visit,
• title and URL of the pages visited,
• incoming referral links,
• the country you are visiting from, and
• the type of web browser you are using.

All data collected by Plausible is stored in an anonymised format. In this way, analysis can be performed without storing your personal data. As this information is anonymised, we may share this information with third-party agents operating on our behalf.

You can find out more information about Plausible Analytics, including the associated privacy policy directly from the Plausible Analytics website.

We may share anonymised usage statistics with marketing agents acting on our behalf, pubs, breweries, and advertisers. We consider this a legitimate use of the information we have collected so as to continue running, growing, and maintaining Pub Patron.

Privacy Options

You can opt to block cookies via your browser settings, however this may prevent you from accessing certain features of the website and from receiving tailored advertising.

IP addresses are stored to ensure the security of the server, they are not used to identify an individual unless required to do so by law enforcement in the United Kingdom.

If you have used a contact form or emailed us and no longer desire to make contact - you may request the removal of the information you supplied by emailing us again or using a contact form on our website.

Information shared with us when using our Find a Pub technology is anonymised and not tied to you as an individual, it is within our legitimate interests to retain this information and share it with third parties.

We run our own adverts thereby avoiding intrusive third-party platforms; you can elect to use an 'ad blocker' if you wish to opt-out of advertising. This directly harms our ability to generate revenue. We kindly ask that you permit our non-intrusive advertising, though we do not force you to do so and respect your choice.

Third-party Services

Pub Patron contains links to third-party services, websites, and applications; these may include and not be limited to social networks, marketing agencies, advertisers, pubs, and breweries.

We are not responsible for the content, accuracy, or safety of third-party services - each of which will have it's own independent privacy policy with which you should familiarise yourself.